Who We Are
The Christian Opinion Panel has been established to give insight into the Christian lifestyle. With 114 questions asked, the survey gives insight to what is most important in the day to day lives of Christian people. Our research includes demographics, consumer habits, media consumption, computer and communication use, travel, community and donation habits. This is the only research into the Christian lifestyle that is available in the UK.
There are 33.2 million people in the UK confirming they are Christians (over 59%) in the UK (2011 Census) – this makes our research incredibly relevant.
In the 2011 Census, Christianity was the largest religion, with 33.2 million people (59.3 per cent of the population). The second largest religious group were Muslims with 2.7 million people (4.8 per cent of the population).
14.1 million people – around a quarter of the population of England and Wales, reported they have no religion in 2011.
The estimated population of the four constituent countries of the UK are 53 million people in England, 5.3 million in Scotland, 3.1 million in Wales and 1.8 million in Northern Ireland. The population of the UK increased by 4.1 million (nearly 7 per cent) between 2001 and 2011.
On the 17th January 2016, The Sunday Times published an article written by Nicola Shellen about a Post-Christian Britain. The article stated that 31% of people under 40 years of age considered themselves to be Christian, and 54% being over 40. These figures were quoted by a YouGov poll of 1500 people, and the research was carried out December 2015.
We felt this was an incredibly positive article with a high proportion of the over 40’s confirming they were Christian. This certainly supports the figures based on religion that were published in the 2011 Census.
Research Conducted by TMH Media
TMH is a media agency that has been established for over 30 years. For the last 17 years we have specialised in Christian and Ethnic media (although we also do a great deal of work within mainstream media). We work directly with Charities, Advertising Agencies and Businesses, engaging them into action and helping them to reach new audiences.
Many Christian and Ethnic media entities are not members of governing bodies such as BARB and RAJAR. With little being invested into this area, we have never really been able to source confirmed facts and figures about the Christian and Ethnic audience (although after 17 years we have a pretty good understanding). When we did try to find research for the Christian Community it was either out of date and/or not relevant to our clients. In light of this, we decided to commission our own research.
Our research has been undertaken with the help of two independent consumer research specialists, Thorsten Roser. Both are graduates of the London School of Economics and Political Sciences (LSE). When we first discussed the research and what questions to ask, we decided to develop a panel where we could pose ongoing, topically relevant questions. (Results updated annually.) More importantly, we wanted to share this information with news outlets and decision makers in order to shed light on how the Christian community feel about life’s important issues. This is an important voice; after all, over 59% of the 53 million people who took part in the last Census (2011) said they were of Christian Faith.
The Christian Opinion Panel currently has 350 members, and throughout the next year we plan to grow this to 1000 members. Through a closed Facebook group (72% of those who took part in this questionnaire use Facebook regularly) we will discuss current affairs and life’s questions so that we can share with news outlets, the Government, and decision makers, what the Christian Community thinks about what’s happening in the World around them. At the same time, we can also provide that much needed valuable research into our Christian Community.